Fast Moving Consumer Goods (FMCG)

Industries : Fast Moving Consumer Goods (FMCG)

Indian FMCG industry has been revolutionised by an evolving generation of buyers who are no longer concerned about how cheap the product is, but rather about the overall utility of the product at the price with which it is bought. This takes into consideration R&D, innovation, improved technology,better quality and user satisfaction.

Supermarket and Hypermarket concepts have opened a plethora of opportunities for companies in this sector with urban crowd deriving more possibilities in the rapidly changing scenario. In order to survive in the highly competitive market companies have to deliver quality product in a reasonable price. The business models have evolved, with more focus being given on the lifestyle and buying psychology of consumers.

However, a general downtrend has also prevailed in most of 2013, which makes it wise to take calculated decisions after proper knowledge with disciplined guidance. Taking everything into account, FMCG remains one of the most challenging sectors in the country.

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