On Indian Television Industry

The ongoing transformation of the TV distribution chain from analogue to digital (through adoption of DTH and the ongoing digitisation drive for cable TV) and rising consumption of E&M content (TV shows, news, films and film-clips, music, games, etc.) in an over-the-top (OTT) manner will be the key growth drivers for the E&M sector in India over the next decade.

In 2017, television will continue to lead the industry in terms of revenue contribution with 39% share of revenues as compared with 40% in 2012. Driven by the growing number of subscribers, increasing ARPUs and rising advertising expenditure, India’s television market is expected to grow at about 18% CAGR from 383 billion INR in 2012 to 872 billion INR in 2017. Subscription revenues are likely to increase from 256 billion INR in 2012 to 629 billion INR in 2017 at CAGR of almost 20%. This growth will be driven to a great extent by digital platforms ushering in transparency and encouraging consumers to spend for better choice and quality. Advertising revenues are expected to grow at a CAGR of about 14% to reach 243 billion INR in 2017 from 127 billion INR in 2012.

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